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All we want is a level playing field

10:40pm Wednesday 27th August 2008

comment Comments (24)   Have your say »

By Matthew Pardo »

A SHOPPING centre boss says the time has come for a level playing field on car parking.

Last week the Adver told how Government was urging councils up and down the country to up parking charges to drive shoppers onto public transport.

Swindon Council said it had no plans to raise charges and had set tariffs it plans to stick to for three years in March.

Nick Beaumont-Jones, Brunel Centre director, says that the car park at Swindon’s biggest shopping centre has seen a drop in the number of visiting vehicles in recent months – adding more pressure to retailers.

“Visitor levels to the country’s town centre’s are under pressure as never before,” he said.

“Fuel costs, combined with the general economic climate, are having a deleterious effect on all communities and the very last thing we all need now is another reason to stay away.

“To even consider raising parking costs suggests that Whitehall is out of touch with the difficulties being faced by commuters and those needing to visit our town centres regularly, whether this be for shopping or visiting the countless other amenities and activities that go on in these vital places.

“Swindon has special problems. Car parking charges here are already higher than many surrounding towns and cities.

“The multi-storey car park which adjoins The Brunel is half empty every day except Saturday and our figures show that the number of cars using it has dropped by at least 10 per cent in the past few months.

“We know that potential visitors to Swindon living in outlying areas prefer to visit other shopping centres where car parking is or much cheaper or even free.

“Businesses in Swindon’s town centre have complained for many years about the unfair advantage being given to their competitors on the edge of town and in other shopping centres by subsidised parking.

“If there is one recommendation I would make, it is that we all operate from a level playing field where parking charges are standardised throughout the country at an affordable and sustainable level.

“This way the Government will raise the additional revenue which they seek without penalising further the struggling town centre businesses and amenities that already suffer from high parking charges.”


Your Say YourSwindon

RFM, Swindon says...
11:39pm Wed 27 Aug 08

It's probably more to do the fact that the town centre is a hovel than the cost of car parking.

FlowerPower, Swindon says...
12:43am Thu 28 Aug 08

Sorry Nick, but I would beg to differ, the reason you are seeing a drop in vehicles, and by inference of shoppers, is we are heading into an almighty recession aka the 'Credit crunch'!!! Joe and Josephine Public cannot afford luxuries, when basics like bread and milk, meat and vegetables are taking every penny they earn. When the crunch hits, sorry to say that things like new clothes, tv's and other goods are not number one priority. I am seeing families, from those on benefit to those earning a good wages really struggling at the moment. Instead of whinging at the council, how about getting the gov't to get off its derriere and actually take control of the country!!

Bobfm, South Marston says...
8:37am Thu 28 Aug 08

FlowerPower I agree, but we are probably already in recession, forget the 'two quarters' argue. RFM is also right, the town is a tip, with hoardings everywhere you go. Why would anyone want to spend a even a couple of hours let alone half a day negotiating empty 'lots'.

Talking of a level playing field, anyone else noticed that Michael Morton, former Independent Local Candidate has 3 letters posted on the same page. He must do speed writing.

scottyincs, says...
9:11am Thu 28 Aug 08

Never quite understood the concept that people say parking is too expensive in Swindon, so I'll spend £5 or £10 driving to Bath, Cheltenham, Reading etc, and then pay maybe a little bit less to park there.

Where's the saving?

Big Mac, Old Town says...
9:15am Thu 28 Aug 08


“To even consider raising parking costs suggests that Whitehall is out of touch with the difficulties being faced by commuters"


Mr Beaumont-Jones, it's not just commuters. This government is now completely out of touch with just about everyone in this country.

The sooner we're able to show them the door, the better.

Unfortunately, and as we're seeing all around us, they are embarking on a scorched earth policy to reduce this country to tatters as they know they've lost the next election and are seeking to hand over an unworkable country to the Tories.

Plans such as these parking charge rises, when many people already cannot afford petrol (let alone day trips on shopping outings) is yet more evidence of their destructive intentions.

emmylou83, Stratton says...
9:15am Thu 28 Aug 08

Scottyincs no savings at all just better shopping, I don't mind paying the extra to go to reading as I know I'm going to get a decent shopping day out of it rather than a quick half hour round town which I do on a friday in my lunch break

scottyincs, says...
9:37am Thu 28 Aug 08

I agree about it being better, but the article says people are going to other centres because swindon's parking prices put them off, not because the brunel isn't up to much

Mind you, I haven't been into Swindon town centre for shopping for a year or more, so I can't comment on the quality these days

emmylou83, Stratton says...
9:41am Thu 28 Aug 08

I'm assuming thats because thats what they think, or they've asked a small minority of people who have said they're taking the bus now coz its cheaper.
Does anyone else think town looks better with the god awful dome sheltery thing gone from the brunel?

Big Mac, Old Town says...
9:45am Thu 28 Aug 08

scottyincs, the Brunel Centre director is hardly likely to admit people are choosing to travel to Bath, Bristol and Reading for the better facilities and shopping, is he?

He does have a point though. If parking was ultra-cheap in Swindon then many people, especially in these days of recession, unemployment and home repossessions, would feel it better to suffer the bland and out of date Swindon town centre than to spend additional money travelling to better shopping destinations.

However, many people are currently maximising their spending and so an extra £10 on petrol to be able to spend a whole day out in the far more pleasant shopping centres of nearby town and cities, with their greater choice of shops, superior bars and restuarants and music venues/theatres, actually makes more sense than working in dreary Swindon all week and then wasting your time and money in Swindon's dreary town centre.

The really worrying thing for Swindon is that half the town centre has either been demolished or simply stands empty and with the recession due to last at least another year or two, what prospects for improvement are there on the horizon?

scottyincs, says...
10:07am Thu 28 Aug 08

It'll be interesting to see how much of an effect the new shopping centre in Bristol has when it opens in 4 weeks

The Mancunian Way, Swindon says...
10:09am Thu 28 Aug 08

Were have all the comments gone what a stupid site this is..

Robh, Swindon says...
10:53am Thu 28 Aug 08

I can't honestly see a reason to shop in the town centre. I buy everything I need either at out of town stores or online so parking charges are of no consequence to me.

BUT!

I am surprised that the shopkeepers don't sue the council for lack of effort in promoting the town centre and making it somewhere worth going. Also they pay so much for these 'Prime Sites' why isn't shoppers parking free. On the continent many cities have a similar parking system to the Designer Outlet. The major stores fund the car parks and if you spend over a certain amount parking is free.

The simple fact is that we have become used to buying in bulk ie 1 weeks shopping at a time and you can't do that using buses. Also the car parks are too far away from the shops.

With M&S opening at the Orbital Centre soon the writing is on the wall for the town centre. They must see some logic there. Are they going to shut the town centre store?

Big Mac, Old Town says...
11:23am Thu 28 Aug 08

Robh, I share your view. Other than visiting my bank, which is in the town centre, I only go there maybe five times a year (to pubs/clubs) and certainly never shop there.

In fact, the cost of four hours parking, a coffee and a sandwich is roughly equivalent to the shipping costs for buying clothes from the States. I visit the States twice a year and do all my clothes, shoes etc. shopping over there. Everything else I need I simply order online from US websites.

That way I get better quality products that are more interesting and half the price. It also means not handing over 17.5% VAT on everything I buy just so that Gordon Brown can use it to destroy this country further.

Frankly, I have no idea why anyone still buys the overpriced tat that's sold on the UK high street.

Al Smith, Swindon says...
11:29am Thu 28 Aug 08

Cabots Circus in Bristol is likely to have a pretty big effect in the short-term at least purely due to it being new. However, there will be a long term impact as Bristol will have more stores and major department stores like Harvey Nichols, House of Fraser and John Lewis.

A similar sized shopping centre will be opening in Cardiff next year I think. Won't have as big an impact as Bristol but might grab people who fancy a big shopping/theatre/day
-out trip.

alfred, Swindon says...
11:56am Thu 28 Aug 08

Nick Beaumont is spot on. This government has failed to realise that most people own a car, and are not about to give it up, so using public transport is an additional cost to the hard hit pocket, not a saving. If parking charges are so high that public transport is cheaper, then people will simply shop elsewhere. How about a bit more carrot and a bit less stick, all the time. Give us an incentive to use public transport such as reduced charges out of peak hours or a carnet or something, just please stop hitting us all the time.

Big Mac, Old Town says...
12:09pm Thu 28 Aug 08


How about a bit more carrot and a bit less stick, all the time.


A nice idea, alfred, but had you not noticed it's a Labour government we have?

Their 'answer' to everything is to tax it at a higher level or otherwise put the price up.

As all those people who no longer have any money to spend - but haven't changed their lifestyle one iota - are now discovering.

yiddo, swindon says...
3:17pm Thu 28 Aug 08

What was two-faced then russ,

yeti, swindon says...
4:01pm Thu 28 Aug 08

it is still cheaper for me to drive and park in town.than have to stand in all weathers,walk to and from a bus stop,and sit next to smelly scrotes on the bus.
i prefer the car parks quiet too.less chance of the morons who cannot drive properly, hitting my car,or opening the car door onto mine.

yiddo, swindon says...
6:56pm Thu 28 Aug 08

But beware of the mobilty scooters Yeti

scottyincs, says...
7:14pm Thu 28 Aug 08

yiddo wrote:
But beware of the mobilty scooters Yeti
Quite right

Yate shopping centre must be the only place in the country with a bigger chav percentage than the west swindon centre

didn't realise they were still like it at 83 though

bilzere, Swindon says...
7:13pm Fri 29 Aug 08

Has anyone posting here ever lived abroad ?
Try the Malls of the USA Midwest or Costa Del Sol and perhaps compare the car parking prices !!

Still to find a hospital in Illinois that charges patients to park their cars there, and still to find store assistants(?) who will not only pack your purchases for you, but also take them to your car (all part of the service...and FREE too)
The UK retail industry needs to wake up on so many of it's practices but,sadly, this is never to be !

Bobfm, South Marston says...
7:59am Sat 30 Aug 08

BM, I could be wrong but I don't think products from the US are exempted VAT any more. There is an agreement that tax is levied at the receiving countries rate.

bilzere, Swindon says...
10:51am Sun 31 Aug 08

Bob ol' chap plz re read my comments and realise that I was NOT referring to imports but the absence of parking charges in the US (where I lived for 5 years) and the superior customer service on offer there. Don't think we've started importing car parks yet !!!

Big Mac, Old Town says...
11:41am Sun 31 Aug 08

The products are better in America, the customer service is infinitely superior, the malls and shopping villages are leagues better, State Tax is usually 8% rather than the 17.5% VAT we're forced to pay and, of course, the food and drink is of better quality.

Then you have everything at half the price it costs here in the UK.

You can get a flight to the US for as little as £260 these days. Just go there and buy all your clothes, footwear, DVDs, Blu Rays and other products and you'll save the cost of your flight plus get to spend a few days in a country that's actually pleasant.

I bought my Blu Ray player over there last time I went. Not only did the price mean I'd saved enough to cover my air fare but it's also guaranteed to play Region A discs - which means, again, they're cheaper and new releases come out faster.

Until I can finally get permission to emigrate to the US I'll continue to live in the UK but do my main shopping in the US. The only things I now buy here are the weekly food/grocery shopping (which is also far worse than the quality you get in the States).

I'm sure part of the reason our government gets away with so much is because British people have this (totally incorrect) notion that this country is 'the best'. I wonder how many of them have even been abroad... it takes about five minutes to realise just how close to being the worst this country actually is!

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Nick Beaumont Jones, manager of the Brunel. Nick Beaumont Jones, manager of the Brunel.

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